About Experience Projects Consulting Contact
// Analyst · Builder · Strategist

Cynthia
Wai

Graduate Analyst @ BNP Paribas  ·  HKUST Information Systems

Bridging technology and strategy —
turning data into decisions and ideas into products.

View Work What I Offer
6+
Projects
2
Domains
IS
HKUST Major
HK
Based In
Scroll to explore
// 01 — About

Tech mind,
consulting soul.

I'm Cynthia — a Graduate Analyst at BNP Paribas with a background in Information Systems from HKUST, minoring in Mathematics and Big Data.

I sit at the intersection of technology and business strategy. Whether it's building data pipelines, designing intuitive UX, or researching emerging tech like Web3 — I bring analytical rigor and creative thinking to every challenge.

I believe the best solutions come from understanding both the system architecture and the human at the end of it.

◈
Data Analytics & Intelligence
Sentiment analysis, dashboards, mining insights from complex datasets.
◈
Product & UX Design
Human-centered design, prototyping, and UI/UX for digital products.
◈
Automation & Systems
Process automation, database design, workflow optimization.
◈
Web3 & Emerging Tech
NFTs, smart contracts, crypto market research and strategy.
// 02 — Experience

Where I've
worked & learned.

Upcoming 2026
MCs Computer Science
Georgia Institute of Technology, Remote
Software Development Data Analytics and Security Time Series Analysis
2025 — Present
Graduate Analyst
BNP Paribas, Hong Kong
Working across technology and operations at one of Europe's leading banking groups, applying data and systems knowledge to real-world financial challenges.
Finance Tech Data Analysis Project Portfolio Management
2024
Digital & IT Intern
Cathay Pacific, Hong Kong
Transformed cross-functional operations and organizational culture by designing a modernization roadmap for cabin crew, developing data-driven analytics for project efficiency, and spearheading a company-wide innovation hackathon.
Hackathon Data Analysis Process Transformation
2021 — 2025
BBA Information Systems
HKUST — Minor in Math & Big Data
Built expertise across databases, frontend development, data mining, UX design, and emerging technologies. Graduated with a broad technical and business foundation.
Information Systems Big Data Mathematics
// 03 — Skills & Tools

The stack
I work with.

Data & Analytics
Python
SQL / Databases
Data Mining
Dashboards
Development
HTML / CSS / JS
Automation
Database Design
Web3 / Solidity
Strategy & Design
UX / UI Design
Project Management
Business Analysis
Research
// 04 — Featured Work

Projects that
made an impact.

01 CaseIT 2025
Digital Transformation Case Competition Python
+

Competed in 5-hour and 24-hour case formats addressing IT transformation challenges for Canadian education and transportation enterprises, proposing solutions leveraging IoT, Digital Twin, AI, and gamification to drive user adoption and operational efficiency.

Type IT Strategy & Digital Transformation
Tools IoT, Digital Twin technology, AI frameworks
Output End-to-end situation analysis, prototype mockups, and comprehensive phased implementation roadmaps
Digital Transformation
02 Oliver Wyman Case Competition 2025
Market Entry & Growth Case Competition
+

Conducted a strategic feasibility study for Rent the Runway to evaluate a market entry into Hong Kong. The project involved deep-diving into local market dynamics and competitive positioning to determine the viability of the fashion-rental model in a new geography.

Type Strategic Market Analysis
Tools Competitor Benchmarking, Segmentation, SWOT
Output Comprehensive market analysis and formal pitch presentation.
Market Entry
03 Airline Tweet Sentiment Analysis
Data Mining NLP Python
+

Applied NLP and machine learning techniques to classify airline customer sentiment from Twitter data — surfacing actionable insights for service improvement and brand monitoring at scale.

Type Academic Research Project
Tools Python, NLTK, Scikit-learn
Output Research Report
View Report →
NLP
04 Search Engine Project
Engineering Algorithms
+

Built a functional search engine from the ground up — covering indexing, ranking algorithms, and query processing with a live dashboard for real-time result visualization.

Type Systems Engineering
Tools Python, Web Crawling, IR
Output Live Demo
Watch Demo →
SRC
05 Flight Attendant Smart Watch
UX Design IoT
+

Designed a wearable UX solution for cabin crew — improving in-flight service coordination through thoughtful interface design and IoT integration concepts.

Type UX / Product Design
Tools Figma, Prototyping, Research
Output Interactive Prototype
View Project →
UX
06 NFT Smart Contract Research
Web3 Research Blockchain
+

In-depth research paper on NFT smart contract mechanisms, market dynamics, and the evolving legal and economic landscape of digital ownership in the Web3 ecosystem.

Type Research Paper
Topics Solidity, DeFi, Smart Contracts
Output Published on LinkedIn
View on LinkedIn →
NFT
// 05 — What I Offer

Where I can
add value.

01 /
Data Strategy & Analytics
Helping teams make sense of their data — pipeline design, visualization dashboards, and insight reporting.
02 /
Digital Transformation
Scoping and delivering tech modernization — process automation, systems architecture, and change management.
03 /
Product & UX Consulting
Translating business needs into user-centric digital products with research, wireframing, and iterative design.
04 /
Web3 & Blockchain Advisory
Research-backed guidance on NFTs, DeFi, and smart contracts for organizations exploring crypto-native models.
05 /
Project Management
End-to-end delivery ownership — stakeholder alignment, sprint planning, risk management, and reporting.
06 /
Research & Competitive Intel
Structured market research, technology benchmarking, and strategic memos to support decision-making.

Let's build
something
great.

Open to collaborations, consulting opportunities, and interesting conversations. Based in Hong Kong — always up for a coffee chat.

Send a Message
LinkedIn
/in/cynthiawai
→
GitHub
@cyncdyy
→
Instagram
@cyncdyy
→
Email
cyncdyy@gmail.com
→